CASE
brdr | simonsen
brdr | Simonsen is founded by the brothers Anders and Christian Simonsen, who have many years of experience in the clothing industry.
In November 2023, brdr | simonsen opened their first store in Helsingør City Center with the new concept that we have designed and developed. A concept that reflects the company’s brand identity and values, as well as their strong commitment to fashion.
Style, simplicity and spaciousness
In the new store concept at brdr | simonsen, special emphasis has been placed on style, simplicity, and spaciousness. The interior design is a harmonious blend of natural materials and modern design elements.
Wood is used both as a material for podiums, tables, and wall cladding, creating a warm and inviting atmosphere. The black metal adds a modern touch and provides a fine balance between the traditional and the contemporary.
The spacious layout in the store has been carefully considered to ensure there is ample room to move around and give customers the freedom to explore the collections. The open and simple decor is not only aesthetically pleasing, but also enhances the customer experience by creating an environment where customers can be inspired without distractions.
Impact zone
The store’s ‘impact zone’ constitutes a unique element, consisting of striking podiums and a large tree. The elements are a visual focal point and a signature feature of brdr | simonsen’s future stores.
It is designed to create instant recognition and capture the customers’ interest. It reinforces the store’s identity and strengthens the brand’s presence in the customers’ consciousness.
A close collaboration
Throughout the design process, we have worked closely with brdr | simonsen. Our project managers and designers have had an ongoing dialogue with the brothers, ensuring that the store reflects their brand and unique approach to the fashion industry. The collaboration has been crucial in creating a store environment that is aesthetically pleasing and supports brdr | simonsen’s passion for fashion.
In the development of the final concept, we have handled everything from drawing work to detailed planning of the store’s layout. Every element, from lighting to fixtures, is carefully selected and crafted to ensure that everything complements each other and that the atmosphere is cohesive and inviting.
