CASE

brdr | simonsen

brdr | Simonsen is founded by the brothers Anders and Christian Simonsen, who have many years of experience in the clothing industry.

In November 2023, our collaboration with brdr | simonsen started when the first store with their brand new concept opened in Helsingør Bycenter. A concept that not only reflects the company’s brand identity and values, but also their commitment to fashion.

Brdr. simonsen Helsingør bycenter
Brdr. simonsen Helsingør bycenter
Brdr. simonsen Helsingør bycenter

Style, simplicity and spaciousness

In the new store concept at brdr | simonsen, special emphasis has been placed on style, simplicity, and spaciousness. The interior design is a harmonious blend of natural materials and modern design elements.

Wood is not only used as a material for podiums and tables, but also for wall cladding, creating a warm and inviting atmosphere. The black metal adds a modern touch and creates a fine balance between traditional and modern.

The spacious layout in the store has been carefully considered to ensure there is ample room to move around and give customers the freedom to explore the collections. The open and simple decor is not only aesthetically pleasing, but also enhances the customer experience by creating an environment where customers can be inspired without distractions.

Brdr Simonsen Helsingør impact zone
Brdr Simonsen Helsingør mannequin

Impact zone

The store’s ‘impact zone’ constitutes a unique element, consisting of striking podiums and a large tree. These elements are not only a visual focal point, but are also intended as a signature feature for the future stores of brdr | simonsen.

It is designed to create instant recognition and capture customer interest, reinforcing the store’s identity and strengthening the brand’s presence in the customer’s mind.

Brdr Simonsen Helsingør jacket area

A close collaboration

Throughout the design process, we have worked closely with brdr | simonsen. Our project managers and designers have had an ongoing dialogue with the brothers, ensuring that the store reflects their brand and unique approach to the fashion industry. The collaboration has been crucial in creating a store environment that is aesthetically pleasing and supports brdr | simonsen’s passion for fashion.

In the development of the final concept, we have handled everything from drawing work to detailed planning of the store’s layout. Every element, from lighting to fixtures, is carefully selected and crafted to ensure that everything complements each other and creates a cohesive and inviting atmosphere.