brdr | simonsen
brdr | Simonsen is founded by the brothers Anders and Christian Simonsen, who have many years of experience in the clothing industry.
In November 2023, our collaboration with brdr | simonsen started when the first store with their brand new concept opened in Helsingør Bycenter. A concept that not only reflects the company’s brand identity and values, but also their commitment to fashion.
The store’s ‘impact zone’ constitutes a unique element, consisting of striking podiums and a large tree. These elements are not only a visual focal point, but are also intended as a signature feature for the future stores of brdr | simonsen.
It is designed to create instant recognition and capture customer interest, reinforcing the store’s identity and strengthening the brand’s presence in the customer’s mind.
A close collaboration
Throughout the design process, we have worked closely with brdr | simonsen. Our project managers and designers have had an ongoing dialogue with the brothers, ensuring that the store reflects their brand and unique approach to the fashion industry. The collaboration has been crucial in creating a store environment that is aesthetically pleasing and supports brdr | simonsen’s passion for fashion.
In the development of the final concept, we have handled everything from drawing work to detailed planning of the store’s layout. Every element, from lighting to fixtures, is carefully selected and crafted to ensure that everything complements each other and creates a cohesive and inviting atmosphere.